Article Details

Impact of Social Media on Youth in Rural Area: A Sociological Study | Original Article

Reena Devi*, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research


Today, use of social media is an important part of youth in rural and urban area. More utilization of social media, has captured the attention of youth entirely. Every level of the daily routine life of youth, social media has been reached there. Without social media, every youth cannot think about the direction of their growth and development. Dependency of youth on social media is now leading to addiction. There are different studies which is widely accepted that more utilization of social media has profound negative influence on the Indian youth. As well as social media have also some positive effects on the life of youth. The study has been highlight the main purposes of utilizing social media by the youth, and attempt has been made to find out the time spent on browsing social networking sites by the youth, enhanced the creativity among youths and developed their inner potential. This study focuses on the major and the positive and negative effects of utilizing social media on the life of youth. The result of study shows that, more utilization of social media leads youth towards addiction.