Theobjective of This Paper Is to Evaluate the Underlying Paradigms of Thirdgeneration (3G) Mobile Services. Given the Success of Second Generation (2G)Mobile Communications Systems and Services, the Third Generation Mobilenetworks and Applications Are Faced With a Lot of Expectations Such Asproviding Ubiquitous Access to Online Services Via Mobile Terminals. However,3G Technologies and Applications Have Encountered Obstacles That Have Hinderedboth the Technology Development and User Acceptance. This Paper Reviewsexisting Literature Related to 3G and Develops a Framework That Presents Thefactors That Contribute to the Success of 3G. the Findings Provide Insight Intothe Development and Marketing of 3G Services.