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Hrm Practices In Banking Sector In India |

Anita, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research


Withthe enhanced weight age of services sector to the country’s GDP coupled withgrowing global competition, it has become important to define and measurequality in services (Sarangi, 2007-08). In today’s world of global competition,rendering quality service is a key for success and many experts concur that themost powerful competitive trend currently shaping marketing and businessstrategy is service quality (Abdullah, 2005).