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Celebrities Are Endorsing Products, Which They Do Not Use Themselves |

Gaurav Vashishtha, Dr. Satyapal Yadav, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research


Advertisers makenumber of claims about their product which may or may not be true. To maketheir claims seemingly truthful, quite often well known celebrities are used inthe advertisements as spokesperson of the company. Few years back three highprofile celebrities like Hrithik Roshan, Shahrukh Khan, Sachin Tendulkar wereused as endorsers of a company named “Home trade”. A deal worth rupees croreswas signed by the endorsers to endorse this company.  Later on this company fell into a scamleading to loss of crores of rupees of investors. So, shall we blame thecelebrities for misleading the people with the claims which were never true? When the statementthat “Celebrity claims are confusing and misleading” was put to analysis,overall it was found that the majority of respondents i.e. 51.1 percent, are infavour of the proposition. It has also been observed that a substantial numberi.e. 31.3 percent of respondents have neither agreed nor disagreed to thestatement.