Chi-Square Analysis of the Preference of Packaged Food on the Basis of Household Income of the Respondents |
Individual factorsare characteristics of the individual. Interests and needs are the primaryindividual characteristics that influence attention. Interest is a reflectionof overall lifestyle as well as result of long-term goals and plans andshort-term needs, short-term goals and plans, of course, heavily influenced bythe situation. In addition, individuals differ in their ability to attend theinformation (Maheswaran et al., 1990). This section explains the mean differencesof the respondents on their different interest dimensions (table 1 –6) viz.educational information on various topics, source of educational information,respondents’ lifestyle and habits, individual interest and food habits, foodchoice and preference for packaged food, purchase frequency of packaged foodcategories.