Article Details

Determinants of Green Consumption Behavior of Eco-Friendly Mobile Phones |

Mr. Ashutosh Belapure, in Journal of Advances in Science and Technology | Science & Technology


Themediation effects of subjective norms, attitudes and perceived behaviouralcontrol on these variables and purchase intentions were also assessed. Asignificant relationship was found between subjective norms, attitudes, productinvolvement, objective environmental knowledge and purchase intentions. Nomediation effects were found. These findings are of practical value to greenmarketers, allowing them to design marketing initiatives accordingly.