Survey on Human Resource Management Practices In Private Sector In India |
Itis difficult for service firms to envision and understand the aspects whichmean high quality to consumers. Service quality allows an organization todifferentiate itself from the competitors and gain a substantial competitiveadvantage. Hence,service quality is at the forefront of both the marketing literature in generaland the service marketing literature in particular (Lassar et al., 2001). Quality service isrecently considered a critical factor that enables many service organizationsachieve a differential advantage over their competitors. It has become animportant research topic because of its important relationship to corporatemarketing, financial performance, and moreover firm performance.