Article Details

Customer Relationship Marketing With Special References of Hotel Industries |

Ankita Sanwlia, Dr. Sharad Goel, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research


Purpose: The study investigates the relationshipmarketing (RM) strategy of Hotel industry and examines whether after theimplementation-customer relationships were strengthened through perceivedimprovements in the Hotel industry and consequently loyalty towards the Hotel.