Article Details

Comparison Among Data Mining Genetic |

Latesh Kumari, in International Journal of Information Technology and Management | IT & Management


Increasingly,advertising examples are being analyzed and used as yet another form ofcommunication, on account of their ubiquity e.g. billboards, Internet,television, magazines. Designed to compel us to purchase products,advertisements have the potential to greatly impact our lives. They showcurrent trends in social preferences, they reveal cultural values and norms ofthe target audience and, Finally, they can be the mirror of the times peoplelive in. The purpose of this paper is to give a brief overview of the Findingsin previously carried–out research relating to cross–cultural content analysisof advertisements. The reports have addressed both linguistic andextra–linguistic features and trends in advertising and emphasized language andculture–specific elements. This paper also gives ideas for future studies,since nowadays, due to international marketing and increasing globalizationthere are more cultural transfers to be explored, as cultures are coming incontact far more frequently.