Article Details

“A Linguistic Analysis of Current Advertisement: a Socio Linguistic Study” |

Latesh Kumari, in International Journal of Information Technology and Management | IT & Management


Advertisementplays an important role in achieving growth in sales of product and services.Effective advertising refers to informing the public about the right product atthe right time through the right medium. The right media selection is the cruxof the success of the entire advertising campaign. With more than two billionusers around the world, the potential reach alone has advertisers drooling.