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A Linguistic Analysis of Advertisement |

Latesh Kumari, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research


Advertisement analysis is no different from any othertype of analysis. The goal is to break down a specific advertisement down intoits component parts to see how it works, to see how it persuades. Treat the adas a puzzle; all you are trying to do is to see how the pieces of the puzzlework individually and how it all fits together. An advertisement should bebroken down into the following parts: