Article Details

A Comparative Research on Various Marketing Methods In Export Items of Handloom Sector: a Case Study of Haryana |

Smt. Poonam Madan, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research


The handloom sector plays a very important role in thecountry's economy. The importance of handloom sector in the national economycannot be over emphasized on account of having the advantage of flexibility ofsmall production run, uniqueness, innovations and adaptability to the exportsrequirement. This sector also contributes towards export earnings. Export ofhandloom has been, therefore, identified as "Thrust Area" for theoverall development of the sector. The Government is exploring the possibilityof making optimal use of the resource. The handloom sector is the largesteconomic activity after agriculture providing direct and indirect employment tomore than 35 lakh weavers. This sector contributes nearly 22 percent of thetotal cloth produced in the country and also contributes substantially to theexport income of the country. Due to effective Government intervention throughfinancial assistance and implementation of various developmental and welfareschemes, this sector has been able to withstand the competition from thepowerloom and mill sectors. As a result of these measures, the production ofhandloom fabrics registered more than a tenfold increase from a level of 500million sq. meter’s in the early fifties to Secondary data are used foranalysis in the present study. The data were collected from the annual reportof Ministry of Textiles, Ministry of Industry, New Delhi. Moreover, Primarydata were collected from various handloom units through questionnaire, variousbooks and journals are also referred for the study. During the course of the study, many manufacturers viewedthat over a period, the powerloom sector expanded tremendously. Conspicuously,this segment provides a potent threat to the survival of handlooms. In fact,every powerloom could displace five handlooms and cause widespreadunemployment. Powerlooms are better placed than handlooms as the former havehigher loom speed and overall efficiency. It is found that, a handloom canturnout more than four to six metres of cloth in a day, where as a powerloomcan go upto 30 to 40 metres production in a single day and unit costs are alsolower.