Article Details

A Study on Ethics In Advertising and Self Control |

Dr. Major Singh, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research


Advertising is explained as mass communication ofinformation intended to persuade buyers to buy products and with a view tomaximizing a company’s profits. Communication achieves the purpose of gettingone’s ideas across to the other party. But, more important purpose ofcommunication is to draw the desired response from the target audience.