Article Details

Game Theory Analysis of E-Commerce Price War |

Farooq Ahmad Kuchay, Dr. Yogesh Sharma, Dr. A. K. Vyas, in Journal of Advances in Science and Technology | Science & Technology


Game theory has been applied to a variety of e-businessdecisions (e.g., positioning of retail store brands, retail promotion, andretail channel management); however, retailers have applied game theory forstrategic decision-making. The e-commerce has emerged to play an important rolein the market. To this end, it is necessary to examine the e-commerce marketusing game theory. This paper analyzed challenges and Potentials, BiddingStrategies in On-Line Auctions, and Price War among the agent’s that help e-commercestrategic decisions.