Article Details

Service Marketing In Banking Sector |

Mala N., in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research


The achievements in communicationtechniques and e-trade gave rise to many results for marketing practices andperceptions. But, one of them is especially important that occurred in bankingsector in marketing. Today, marketing services are of great emphasis on bothcustomer and bank. The quality and quantity of banking products increased and aresult of this, recent developments in marketing thoughts in  services such as internal marketing, networkmarketing, data base marketing and relationship marketing became more favourablepractices.