Article Details

Strategic Customer Relationship Management Through E-Crm |

Dr. Ruchi Arora, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research


Customer Relationship Management (CRM) encompasses activities andprocesses intended to help an organization understand, communicate with, andservice the needs of, customers and prospects. The main driver for CRM is theunderlying philosophy that successful customer engagement, and thereforesuccessful business, is based on the ability to build ‘meaningfulrelationships’ with customers