Impact and Role of Supply Chain Management on Auto-Mobile Industry In the World of Globalization |
The automotive industryemerged in the late part of the nineteenth century. Then technologicalinnovation, improvements, and uncertainty ruled the day. In 1900, Ranson E. Olds sold 500 cars toprove the commercial feasibility of the product. The entrepreneur Henry Fordappreciated the huge demand for a car priced such that most Americans could affordit. Ford's price sensitive strategy paidoff when Model T came out in 1908. Demand that exceeded supply His strategy of mass production andextensive dealer network resulted in a market share of more than 50% in theearly 1920s.