Article Details

Consumer Behavior of Smartphone Users: Characteristics Affecting Consumer Behavior |

Ruchi Gupta, in International Journal of Information Technology and Management | IT & Management


People use Smartphone less for the phone calls and more for internetbrowsing, social media, emails, online shopping, navigation and so many otherthings. Smartphone are replacing more of our gadgets like digital cameras andalarm clocks.   “Smartphone are now beingused like a digital ‘Swiss Army Knife’, replacing possessions like watches,cameras, books and even laptops.” This paper focuses characteristics affectingconsumer behavior for smart phone users: