Article Details

Strategies to Remain Pertinent in an Ever Changing Retail Environment: Study with Reference to Delhi | Original Article

Anurag Chandra*, S. S. Chauhan, in International Journal of Information Technology and Management | IT & Management


From being a generally unorganized market with most retail activity concentrated over high boulevards to being the top city in India as far as global retailer movement, Delhi's retail advertise has progressed significantly. The previous decade has been instrumental in molding retail flow in the city; from only one shopping center in 1999, Delhi right now houses just about 100 shopping center advancements spread over more than 11 million sq. ft. Factor, for example, a substantial population base, high affinity to spend, shopping centers being considered as "way of life goals", and in addition a moderately more created intra-city transport arrange have contributed essentially to the advancement of retail in the city. The brand blend has additionally developed extensively—from brands, for example, Bata, Raymond's and some home-developed division chains to global brands, for example, Gap, Zara, Mango, Tom Ford, Louis Vuitton, Burberry, among others. The rising noticeable quality of India's capital as an alluring retail goal can be gaged from the way that more than 500 global retailers have either entered or extended in the city since 2017. The extravagance segment has likewise been growing its wings in the city, with very nearly 12 extravagance brands, for example, Bvlgari, Roberto Cavalli, and Christian Louboutin having entered the city since 2017.