Survey on Proactive Competency In Management |
It is difficult for service firms to envision and understand the aspectswhich mean high quality to consumers. Service quality allows an organization todifferentiate itself from the competitors and gain a substantial competitiveadvantage. Hence, service quality is at the forefront of both the marketingliterature in general and the service marketing literature in particular(Lassar et al., 2001). Qualityservice is recently considered a critical factor that enables many serviceorganizations achieve a differential advantage over their competitors. It hasbecome an important research topic because of its important relationship tocorporate marketing, financial performance, and moreover firm performance.