Article Details

A Study on the Concept and Role of Marketing in a Business | Original Article

Urvashi Makkar*, in International Journal of Information Technology and Management | IT & Management


Customer choice is being created through technology, and this choice is changing the industry. The days with the marketer as a salesperson are long gone. Marketing that aims to get customers to purchase whatever the firm produces is now gone, the marketing mix of price, position, commodity, and promotion is crucial in developing a marketing strategy. Often companies struggle because their founders refuse to formulate a successful strategy. The strategic strategy reflects on major concerns and how they contribute to the growth of a new venture. We addressed the concept and function of marketing in a business in this study.