Article Details

OYO: The Rise and Fall of Oyo’s Marketing Communication | Original Article

Amal Sabah*, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research


This study is providing theoretical and conceptual base for one of the already established service firm OYO’s brand, their business model and Marketing communication strategies. The data collected for the study from their official websites and other published secondary sources. This study proposes the recommendations in two way present and post-covid scenario.