Article Details

Green Peopleism: A study Factors that Persuade People to buy Green Products | Original Article

Rahul Singh*, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research


The environmental effects of goods have become an issue of concern for both manufacturers and consumers. Many consumers and businesses are taking notice of the environmental benefits of items like low-power-consumption (energy-efficient) devices, organic foods, lead-free paints, recyclable paper, and phosphate-free detergents. In recent years, there has been a gradual uptick in interest in the green marketing idea in India. There have been a number of green marketing studies done globally, but not nearly as much academic work has been done on how Indians perceive and value green products. The factors that influence consumers' decisions to purchase green products are dissected here. Here, analyze the responses to a questionnaire designed to elicit information on consumers' attitudes about green marketing strategies and the items they end up buying as a result. Based on an analysis of 150 respondents' opinions, this study discovered a favorable correlation between the availability of ecolabeled items and people's desire to reduce their environmental impact. Customers' preference for ecofriendly products was shown to be independent of both price and gender.