Article Details

An analysis the Customer Perspectives on the effects of M-Commerce Adoption | Original Article

Shripatre Snehal Balaji*, Priyanka Srivastava, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research


The term mobile commerce was first used in 1997 by Kevin Duffey to announce the Global Mobile Commerce Forum. In India, more consumers are switching to mobile commerce to achieve better and faster transactions thanks to the applications' impressive growth. The mobile telecom market has experienced significant growth quick changes in recent years both internationally and in India. Chennai city was chosen as the subject of the descriptive research. A research was carried out among respondents from three different regions of Chennai, spanning a range of ages professions, in order to validate the questionnaire. The necessary data is gathered using the purposive sampling method. The random sample approach is then used to collect various demographic occupational data after these first two steps. A thorough questionnaire with 702 variables was used to gather the data. The study used the t-test. The respondents believe that using mobile commerce applications requires quickness.