Article Details

Indian Pharmaceutical Industry: Strategy and Challenges |

Shaik Parveen, in International Journal of Information Technology and Management | IT & Management


The current trends in the marketing strategy are work by internationalpharmaceutical corporation .It is currently high-end development that is beingcarried out by leading companies. And, increasingly, other companies arefinding themselves competing against, or working with, new innovation-basedcompanies. My study focuses on the processes and outcomes of globallydistributed pharmaceutical companies.