Article Details

A Review Upon Various Development of Marketing Principle: a Case Study of Marketing's Domain |

Sunita Rani, in International Journal of Information Technology and Management | IT & Management


The development of themarketing concept is discriminatingly reviewed. Marketing as an order isfollowed from its roots as a business action to its contemporary position as anonexclusive movement applying to all sorts of associations and exchangeexchanges. In such a widened domain, the centrality of the customer isaddressed just like the nature and degree of the exchange process that happens.The paper reasons that if the issues tended to by marketing are so allinclusive, if the control is currently to be seen as so nonexclusive, then itmay well lose its different character.