Article Details

Consumer Trends and Online Shopping: An Effective Application of Data Mining | Original Article

V. Srikanth*, Ashish Chaturvedi, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research


Customers and their behavioural examples over various time interims, is an essential application for organizations, particularly in the event of the last level of the online retail chain which is worried about electronic Business-to-Customer relationship. This is especially essential in powerful and regularly evolving markets, where customers are driven by consistently changing business sector rivalry and requests. This could prompt the forecast of 'agitate', or which customers are leaving the organization's faithfulness.