Ethics In Business Works As Root For the Success of Business. Today, All Stakeholders Are Aware About Their Rights and Business Cannot Grow By Abolishing the Interest of Stakeholders. Various Measures Like Consumer Protection Act and Trade Unions Etc. Prevent the Interest of Stakeholders from the Malfunctioning of Business Like Unfair Trade Practices, Unequal Pay, Misleading Advertising Etc. This Paper Is Discussing About the Impact of Ethical Behaviour on Business. Ethical Behaviour Creates a Positive Effect on Business to Create Customer Loyalty, Employee Retention, Higher Productivity Etc.