A Study of the Business Strategies of the Top Players In the Hindi Gec Flock

Kaushik  Izardar

A Study of the Business Strategies of the Top Players In the Hindi Gec Flock

An Analysis of Business and Programming Strategies in the Hindi GEC Genre

by Kaushik Izardar*,

- Published in International Journal of Information Technology and Management, E-ISSN: 2249-4510

Volume 6, Issue No. 2, May 2014, Pages 0 - 0 (0)

Published by: Ignited Minds Journals

ABSTRACT

This study aims at developing an understanding of thebusiness strategies of the top five players in the Hindi General EntertainmentChannel (GEC) genre. It also puts effort in studying their programmingstrategies, along with the expected changes that the genre might have to make,considering the evolution of newer media platforms. This genre is currently t27.1% of the total television size, which is the largest share. The total sizeof advertising industry for Hindi GECs is 3500 crore, out of the total 240billion.

KEYWORD

business strategies, top players, Hindi GEC flock, programming strategies, newer media platforms, television size, advertising industry