Understanding Marketing Environment in Indian Context
Exploring the impact of internal and external forces on successful customer relationships in the Indian marketing environment
by Dr. Bijaya Thakur*,
- Published in Journal of Advances and Scholarly Researches in Allied Education, E-ISSN: 2230-7540
Volume 16, Issue No. 2, Feb 2019, Pages 611 - 615 (5)
Published by: Ignited Minds Journals
ABSTRACT
The marketing environment represents a mix between the internal and external forces which surround an organization and have an impact upon it, especially their ability to build and maintain successful relationships with target customers. The marketing environment represents a mix between the internal and external forces which surround an organization and have an impact upon it, especially their ability to build and maintain successful relationships with target customers.
KEYWORD
marketing environment, Indian context, internal forces, external forces, successful relationships
