An Analysis upon Some Strategies of Social Media Marketing and Its Contribution in Business Growth

INTRODUCTION

Social media is a marvel that has drawn a great deal of consideration both to companies and people collaborating on the networking scene. Be that as it may, with regards to giving a reasonable meaning of what social media truly is, the comprehension of the term is insignificant. Administrators and scholarly scientists appear to vary on how social media contrast from exchangeable related idea web 2.0 and User Generated Content (Kaplan and Haenlein: 2010). Looking route again into the historical backdrop of the web where social media may have developed from, a reasonable comprehension of related ideas can be determined. In 1979, Truscott and Ellis from Duke University made the Usenet, an overall exchange framework that enabled clients to post public messages. Usenet is a half and half among email and web gatherings and the exchanges in that are strung with present day news peruser programming (http://nzblord.com/usenet/).User Generated Content entered utilization in 2005; it covers an assortment of media data accessible. It incorporates every single advanced medium innovations, for example, computerized video, blogging, podcasting, discussions, survey destinations, social networking, cell phone photography and wikis. Henceforth User Generated Content is a whole of all manners by which individuals utilize social media. The interlacing of the portrayals of the ideas will persistently make hubbub about who can best characterize the terms agreeably; thus the subject on social media will in this manner stay synonymous among numerous social system the rising innovative headways the progressions appear to take changed structures and names however the principle highlights are very comparable. It is a point of view that is additionally bolstered by Marshall McLuhan, that social media is the system which changes with each new technology and not simply the image inside the casing". (http://thinkexist.com/citation/it_is_the_framework_which_changes_with_each_new/152871.html). McLuhan was a thinker, whose work is seen as the foundations of the investigation of media hypothesis, just as advertising and television enterprises. Throughout the years marketers have looked into on how best customers/imminent client association with the maker (organization) can be upgraded. The discussion was first started by Grönroos (1994) with the affirmation of change in outlook from marketing blend to relationship marketing presuming that marketing is a multi-faceted social procedure and in this way the conventional 4Ps has turned out to be total and insignificant in view of the developing patterns in business, for example, key associations, collusions and networks (Grönroos 1994). The intriguing measurement with regards to the discussion was presented by Morgan and Hunt (1994) who proposed that an effective connection among business and its customers requires duty and trust (Morgan and Hunt 1994). The cooperations between the business and the client should be a progressing procedure, on nonstop discrete premise with a perspective on considering a to be as a relationship accomplice (Grönroos 2005: 21). Social media is hot. Social Media is presently the pattern. What's more, for businesses it speaks to a marketing opportunity that rises above the customary go between and interfaces companies straightforwardly with customers. This is the reason almost every business on the planet—from monsters like Starbucks and IBM to the nearby frozen yogurt shop—are investigating social media marketing initiatives. A year back, businesses were questionable about social media. Presently it's digging in for the long haul and companies are quickly receiving social media marketing. Much like email and sites originally enabled businesses, social media is the following marketing wave. Social media marketing will be marketing utilizing online networks, social networks, blog marketing and then some. It's the most recent "buzz" in marketing. India is most likely among the main advocates of social media marketing. Nowadays, the organizational reason has supplanted the social reason as companies try to draw in with their group of spectators through the online platforms. The blast of social media marvel is as staggering as that and the pace at which it is developing is enraging. Trust and generosity are the premise of supports idiot proof communication and responsibility among venders just as consumers. Worldwide companies have perceived Social Media Marketing as a potential marketing platform, used them with developments to control their advertising effort with social media marketing. Social media is connecting with consumers online. As indicated by Wikipedia, social media is web based tools for sharing and examining data among people. Social media is tied in with networking and networking in a manner that upholds trust among gatherings and networks included. Any site which enables client to share their substance, sentiments, sees and supports connection and network building can be named a social media. Some prevalent social media destinations are: Facebook, YouTube, Twitter, Digg, MySpace, StumbleUpon, Delicious, Scribd, Flickr and so forth. The significance of the term 'social media' can be gotten from two words which comprise it. Media by and large alludes to advertising and the communication of thoughts or data through publications/channels. Social infers the collaboration of people inside a gathering or network. Taken together, social media just alludes to communication/publication platforms which are created and supported by the relational connection of people through the particular medium or device. Wikipedia has a general meaning of the term: Social Media is the democratization of data, changing individuals from substance perusers into substance distributers. It is the move from a communicated system to a many-to-many model, established in discussions between creators, individuals, and companions. Social media utilizes the "intelligence of groups" to interface data in a community way. Social media can take various structures, including Internet discussions, message sheets, weblogs, wikis, webcasts, pictures, and video. Social media is comprised of client driven sites that are typically fixated on a particular center (Digg = news) or highlight (del.icio.us = bookmarking). Some of the time, the network itself is the principle fascination (Facebook and Myspace = networking) Social media will be media for social cooperation, utilizing exceptionally open and adaptable distributing methods. Social media uses online advances to transform communication into intelligent exchanges. Andreas Kaplan and Michael Haenlein characterize social media as "a gathering of Internet put together applications that work with respect to the ideological and mechanical establishments of Web 2.0, which permits the creation and trade of client produced content."

creation and trade of client produced content. Facebook, Twitter, Hi5, Orkut and other social networking destinations are on the whole alluded social media. Social media speaks to ease tools that are utilized to consolidate technology and social communication with the utilization of words. These tools are commonly web or versatile based like Twitter, Facebook, MySpace and YouTube.

The job of social media in marketing is to utilize it as a communication device that makes the companies available to those keen on their item and makes them noticeable to those that don't have the foggiest idea about their item. It ought to be utilized as an instrument that makes a character behind their image and makes connections that they generally may never pick up. This makes rehash purchasers, yet client steadfastness. Reality is social media is differentiated to the point that it tends to be utilized in the manner best suits the intrigue and the necessities of the business. As per 2010 Social Media Marketing Industry Report 2010, a greater part of marketers (56%) are utilizing social media for 6 hours or all the more every week, and about one out of three contribute at least 11 hours week after week. Twitter, Facebook, LinkedIn and websites were the best four social media tools utilized by marketers, all together. A huge 81% of marketers plan on expanding their utilization of online journals. A lion's share of the marketers are utilizing social media for marketing purposes and small businesses were marginally bound to utilize social media. 76% of marketers are going through in any event 4 hours every week on their social media marketing endeavors. In the present setting, it is progressively getting to be appropriate for companies to (1) manufacture an ideal base of consumers, and (2) include them in basic leadership. As indicated by Softpedia, during the last quarter of 2009, 86 percent of online retailers in US had a Facebook page. It was normal that this figure would reach 99 percent very soon. During this equivalent period, e-marketer pointed that 65 percent of its studied online retailers were dynamic on Twitter. Another 26 percent were intending to consolidate Twitter in their arrangements. E-marketer extends that by 2011, 91 percent of online retailers will be Twitter prepared and every one of them will have a Facebook page. By and by, more noteworthy than 700 thousands businesses have a functioning Facebook page. What's more, around 80 thousand online interfaces are Facebook Connected by and encourages you to spread the message in a loose and conversational way.

India has 71 million dynamic web clients. Social Media is truly grabbing new statures in India. As indicated by the 2010 Regus Global Survey of business social networking, India beat the utilization of social networking by business – it has the most astounding action list, 127, definitely more than the US'97, and 52% of the Indian respondent companies said that they had gained new customers utilizing social networks while 35% American companies dealt with that. Numerous companies are coming enormous path for Social Media Optimization for their Product or Services these days. During Election 2009 Social Media was utilized for Influence Indian Voters. Social Media Marketing in India is being embraced by brands like Tata Docomo, MTV India, Channel V, Clear Trip, Tata Photon, Ax antiperspirants, Microsoft, Naukri, Shaadi and some more. Plus, various Indian VIPs are likewise utilizing SMM platform to advance their motion pictures, music and occasions by means of Twitter, Facebook and customized web journals. Social Media Marketing is additionally boosting public relations business. A few PR offices in India are embraced brand building practices for corporate organizations, brands and superstars. Be that as it may, to the joy of numerous among us, the greatest gainers from SMM till date have been the organizations from the Not-revenue driven part. A few Campaigns like 'Ringer Bajao' and 'Jaago Re' have been very fruitful on Social Networking Sites. These crusades have been getting the message out about their motivation through sites, Twitter and Facebook.

SOCIAL MEDIA MARKETING STRATEGIES

SMM is still in its earliest stages. A large portion of the online retailers however value its positives aftermaths on the brand mindfulness and advancement; they are still in the beginning times of appropriation. For an organization willing to put resources into social media marketing, it is essential to comprehend why SMM is a significant marketing strategy and how it can help: • This is the time of purchaser fulfillment. It isn't tied in with selling it is progressively about collaborating. There is a long way to go from the customers. Utilizing social media one can distinguish customers, tune in to their input and use them to improve and advance on items or administrations. specific gathering. Social Media can help in distinguishing influencers and through them one can manage a forthcoming client into making a buy. • SMM calls for novel advertising strategies as the capacity to focus of online junta is low. This is to a great extent because of the performing multiple tasks wonders. An individual viewing a video cut on YouTube may be all the while refreshing a blog, while perusing another and watching companion's photos on Facebook. So as to collect their consideration far from diversions the notice must be creative and fascinating to hold the creative mind and consideration of the prospect. • At a similar time the message should likewise incite the beneficiary vigorously; like looking for a nitty gritty portrayal of the item/administration, or proposing to a companion, or starting buy. Along these lines, in the event that the promotion is attempting to sell something, at that point it ought to be strategically located with connections so the prospect can endeavor. • Similarly Social Media can be utilized to expand client reliability through client bolster administrations and thus improve client maintenance. • Social Media Marketing can likewise be utilized by brands to avert any negative publicity. Be that as it may, the brands should be mindful here as over doing it might further exasperate their customers/partners. Companies utilizing conventional marketing strategies (for example reviews, center gatherings, test marketing) regularly burn through millions to find their objective markets. Building up a social media strategy will enable them to see where potential customers are hanging out. The companies can look for related gatherings and Fan Pages through Facebook, begin accounts on social bookmarking destinations, for example, Digg or StumbleUpon, and beware of who is connecting to your site to discover who's intrigued. Social media enables businesses on small spending plans to discover what individuals are stating about them (and others) in their industry, without paying huge holes on market look into. With its ear to the ground on social media, the organization will be the first to know whether its item is working or if changes should be made.

platforms enable clients to have discussions, share data and make web content. There are numerous types of social media, including sites, miniaturized scale web journals, wikis, social networking destinations, photograph sharing locales, texting, video-sharing destinations, digital broadcasts, gadgets, virtual universes, and that's only the tip of the iceberg. Social media is utilized all around the globe to make associations and offer data. On an individual front social Media enables clients to speak with loved ones, on an expert front, social media gives clients a chance to speak with experts from the business. Social media additionally gives clients a chance to take into account buyer needs and criticism at the most punctual. Social media has opened roads for marketers that did not exist previously or were excessively confused. Social media is an incredible asset at the fingertips of marketers and they can impart a bit of substance to the world in short order. Social media is significant for the business as it helps Showcase the organization's image and make a brand picture by dealing with a solid social media nearness. By consistently refreshing insights regarding the organization and its social happenings, forthcoming customers are gloriously watchful for the organization. Social media prompts gigantic presentation because of its overall access, sharing capacities, and immense measure of day by day clients. It conveys moment data in the advanced marketplace, along these lines enabling businesses to publicize their items, going past separation. Measurements have demonstrated that cooperating in social media networks even 2-3 times each week can fundamentally increment online nearness in both the customary and advanced market space, while companies are constructing new connections outside the four dividers of your office. Social media channels are proactive tools with regards to expanding organization dependability. By intently speaking with customers on a social media level, the organization become a confided in wellspring of data which makes it an incredible resource when making organization mindfulness and brand validity. Social media can be an incredible wellspring of client administration, changing negative client's involvement into a positive result for your business. Social media enables organization to get customize their items to their customers. With expanded reaction to client criticism forthcoming customers are bound to end up potential customers as the organization is accessible to provide food and react

business through social media will just build rate of profitability. It likewise permits imaginative advertising opportunities and stimulating public relations without an immense financial duty. Social Media has a significantly affected the world and business. There is a progressive change in the manner individuals associate and impart, Ali Kinston Mwila, Mining Information Technology at Barrick Gold Corporation says Social networks help the businesses in an assortment of ways. Conventional marketing mediums, for example, the radio, TV ads and print promotions are totally out of date now and interest for a huge number of dollars. Be that as it may, with social media the businesses can interface with their focused on customers for nothing, the main expense is vitality and time. Through Facebook, Twitter, LinkedIn or some other social site you can bring down your marketing cost to a critical level. He additionally referenced in his article 'Constructive and Negative Effects of Social Media on Society', Oct 2015 that social networking locales are to join individuals on a tremendous platform for the accomplishment of some particular goal. This is critical to get the positive change society. Social Media has had its colossal impact on Politics too. Leader NarendraModi has perhaps been one of the most dynamic and early adopters of social media. During the general races a year ago, ModiJi had the whole social media swirling. His selfie with his mom and a tweet that pursued saying, "Looked for gifts from my mom," in a flash circulated around the web. One latest model was the Prime clergymen latest visit to the USA and as indicated by The New Digital, advanced administrations organization that consolidates the intensity of technology, examination, innovative and content for computerized change, Twitter for all intents and purposes detonated with movement. From September 22nd to 28th the all out commitment for #Modiinusa contacted 147,038.

With Social media developing at a cosmic rate, there is a huge effect on business and the business of marketing. Social media creates business strategies. Acclaimed sites like facebook, twitter, linkedin and pinetrest demonstrate an open door for business to catch the eye of the customers and at the same time fabricate brand picture. These social networks enable business to utilize and demonstrate numerous strategies and make a brand profiles like fan pages, challenges, sweepstakes, and so on. Social media additionally indicates what are the commercial. At the point when there is a despondent client he writes and expounds on it on the numerous social networking locales, with a solid online nearness, any organization can handle that circumstance by utilizing their own extraordinary method for development the item and its client administration. When making a social media marketing strategy, it merits considering who is being focused on. There will be individuals inside the social networks who may not really be customers, however who in any case can massively affect the marketing endeavors. Forrester Analyst, Augie Ray broke the different kinds of social media influencers into three unmistakable classifications:

Quite compelling is the impact of social media on marketing, which has prompted the advancement of social media marketing as an undeniably well-known type of online marketing. Regarding spending, Forrester Research conjectures a 34% yearly development rate for social media marketing through 2014, outpacing every single other type of online marketing (VanBoskirk, 2009). The huge number of individuals utilizing social media locales is one explanation behind this pattern: marketers currently have an exponentially bigger crowd. Another reason is the capacity to right away speak with consumers, which the Internet makes conceivable. To put this into point of view, Facebook declared on its 6th commemoration that it had outperformed 400 million clients (Zuckerberg, 2010), multiplying its clients in under a year. On the off chance that Facebook were its own nation, it would be the third biggest country on the planet dependent on insights from The World Factbook (CIA, 2010). Tragically, numerous companies don't comprehend social media and stay uncertain of how to engage in social media marketing. Li and Bernoff (2008), head examiners at Forrester Research, sharply recognized this issue: We have this discussion with customers constantly. There is the IT strategist at an inexpensive food organization who needed to know how her organization could "become some portion of the social networking space." The CIO at a furniture organization who needed to know best Presently, these individuals realize they have to get included, yet they're apprehensive about pushing ahead. To us, they appear to have built up a kind of second rate fever. Social media innovations always show signs of change, however the longing to use those advancements to achieve consumers in important and quantifiable ways does not. Consequently, a rundown of famous social media tools would rapidly end up out of date. In any case, a composition of social media marketing standards would stay significant and educational for quite a while. Along these lines, the accompanying discourse introduces the standards of social media marketing by clarifying the social media wonder, specifying how to make and catch an incentive with social media, and examining the way toward figuring a social media marketing strategy.

The beginning stage rotates around a comprehension of the social media marvel: the fast, worldwide reception of social media by dynamic Internet clients. Getting a handle on the full importance and hugeness of this marvel requires a meaning of social media and an understanding of the different classifications of social media. Moreover, this dialog requires an examination concerning the reasons that consumers have embraced social media for individual use just as the reasons that companies are taking part in social media marketing. Since social media is a moderately new idea, social media specialists keep on discussing a legitimate meaning of the term, and settling on a generally acknowledged definition may demonstrate incomprehensible. All things considered, considering definitions from a few social media specialists helps with deciding a sensible definition—one that precisely portrays the center motivation behind social media. Safko and Brake (2009) see that social media "alludes to exercises, practices, and practices among networks of individuals who assemble online to share data, learning, and conclusions utilizing conversational media". Weinberg (2009) takes note of that social media "identifies with the sharing of data, encounters, and viewpoints all through network arranged sites". Comm (2009) says that social media is "content that has been made by its group of spectators". The Universal McCann report (2008) alludes to social media as "online applications, platforms and media which mean to encourage communication, coordinated effort, and the sharing of substance". channels to advance your organization and its items". An extended definition is "a procedure that engages people to advance their sites, items, or administrations through online social channels and to speak with and tap into an a lot bigger network that might not have been accessible by means of conventional advertising channels".

Having clarified the idea of social media, the subsequent stage includes understanding why consumers and businesses have excitedly embraced social media. Such an understanding not just clarifies the social media wonder yet additionally shows the permanency of social media. As it were, the outlook of consumers and businesses toward social media, as portrayed in the accompanying, shows that social media is anything but a simple prevailing fashion. Reasons that consumers have received social media: The most essential reason that consumers have embraced social media originates from the natural want to interface with other individuals. Shoeless and Szabo (2010) note that this standard includes all types of online networks: "From [bulletin board systems] to visit rooms, gatherings, and web journals, human instinct is at the core of making and building online networks" (p. 3). Individuals normally want to interface with other individuals and have a place with a network, and the blast of online networks manifests this penchant. Besides, Barefoot and Szabo bring up that consumers have found that social media enables them to impart, share, and team up with more noteworthy effectiveness. The well-known Firefox program (http://www.mozilla.com/firefox) and Ubuntu working framework (http://www.ubuntu.com) are instances of vital tasks created and overseen by online networks. By getting to be reliant on social media to associate with loved ones, individuals build up a passionate and individual connection to social media. Chase (2009) says, "If your involvement with a social impetus, be it either a brand or a site, is something that improves your life or develops your bonds with companions and partners, you will likewise move toward becoming fortified with that social impetus". Clients frequently don't understand their reliance on a social media administration until a blackout abruptly happens. As an extraordinary model, the US State Department asked Twitter and other social media locales to maintain a strategic distance from vacation by deferring occasional

constrained US authorities to contact the social media administrations. Along these lines, businesses must handle the idea that individuals appreciate utilizing social media primarily on the grounds that it prevails with regards to satisfying their natural want to interface with other individuals. The organization, at that point, bears the obligation of ―understanding that need, arranging it, and utilizing that code to all the more likely prevail in business‖. Another purpose behind the buyer appropriation of social media is the extreme progress of intensity from the corporate to the customer. A harbinger of this huge move was the website crash in late 2001, bringing about the coming of Web 2.0. Basically, Web 2.0 is a move wherein Web advancements present intelligent, powerful substance as opposed to static substance. Clients were already detached spectators of the Web; presently they can effectively contribute substance to the Web through social media. Reasons that businesses have embraced social media : Consumer intensity encompassing social media has gotten the consideration of the business world. After some time, adroit marketers have distinguished various explanations behind taking part in social media marketing. Despite the fact that the reasons referenced before—the immense number of individuals utilizing social media just as the capacity to speak with consumers in a flash—are significant ones, an indepth take a gander at these reasons extraordinarily clarifies the social media marvel. To start, more individuals are utilizing the Internet than any other time in recent memory. As per Internet World Stats, over 1.7 billion individuals were utilizing the Internet in 2009, a 380% development from 2000-2009. Also, individuals are investing more energy in the Internet than any time in recent memory. Harris Interactive (2009) gathered information and found that grown-up Internet clients are "now spending a normal of thirteen hours every week online" (para. 1), about twofold the measure of normal time that Harris Interactive discovered grown-ups spending online in 2002. Subsequently, the deluge of Internet clients has prompted exponential development in social media clients. All inclusive McCann's worldwide insights on social media discharged in July 2009 show that there are around 625 million dynamic Internet clients. Of these, almost 83% viewed online video cuts, 71% visited a companion's social system page, and about 63% made a profile on a social system. In the United States alone, 66% of its about 96 million dynamic Internet clients read online journals, and 33% of its dynamic Internet clients are blog essayists. What's more, where individuals go, the cash pursues. A will develop from $716 million this year to more than $3.1 billion out of 2014".

Conventional types of marketing included print media, social media and communicate media. This had its own disadvantages. Television notices, pamphlets, regular postal mail and email never again appear to have a similar effect as they used to. One of the significant downsides was that they had a similar commercial strategy or a similar notice rehashed over numerous years. Businesses utilizing social media as a way to market their item permit development and innovativeness. Social media enables the organization to have a solid online nearness by continually connecting with their customers and furthermore giving incredible administration. Companies can receive crisp new way to deal with all their item development and increment mindfulness among their intended interest group. Social tools can likewise reinforce brand recognition by conveying basic beliefs to a more extensive crowd. This, thusly, opens up the chance to begin discussions, develop business organizations and grow the online network to win new supporters and potential customers. Social media requests advancement and innovativeness in each public statement the organization needs to make. Companies additionally need to stay aware of different companies to battle rivalry and oblige the requesting customers' needs and needs. So as to stand out from rivalry, companies must tune in and gain from their customers to outline needs against what else is going on in the social media space. Endeavors must be put to go past what is as of now existing and convert their corporate destinations in to existing and unique social media exercises. Powerfully utilizing social media is probably the least demanding approaches to achieve a huge client base and get the organization or brand name in the heads of existing or potential customers. Not exclusively completes an officially settled system help to make new gets in touch with, it will likewise extend associations that have been framed. Despite the fact that this is extremely natural to conventional marketing systems, social media has given it another turn. Companies that neglect to adjust to another increasingly associated and intelligent market, will unavoidably fall behind. At the point when Media Group directed an investigation on marketing endeavors for one of their long haul customers, they uncovered their Social platforms each have their very own biological system. Making an essential social media nearness is simple enough, getting your locale to really accomplish something is increasingly troublesome. Ensure your site is incorporated into neighborhood business registries so as to help guarantee that consumers discover you when they need you. Redoing messages crosswise over locales help the message spread yet it shields clients from getting numerous indistinguishable communications. By giving select coupons to your social network, you're fulfilling and advising them that you are a brand to connect with, yet in addition to purchase from. Exploiting these strategies can enable you to fabricate your locale, make your marketing progressively successful, and boost purchasing. The social media discussion is never again considered a Web 2.0 craze - it is occurring in homes, small businesses and corporate meeting rooms, and expanding its venture into the philanthropic, training and wellbeing parts. From inclination energy, curiosity, bewilderment, and overpowered, a developing number of individuals presently talk about social media as basically another channel or strategy. Blogging can have a constructive outcome on your Company's marking and development. According to the Hubspot report, Customers with websites accumulated 68% a bigger number of leads than customers without sites. Today is basic to get that, social media have exponential potential. They are a piece of a consistently developing online system of individuals who talk about, remark, take an interest, share and make.

1. Central Intelligence Agency. (2010). Country comparison: Population. In The World Factbook. Retrieved from https://www.cia.gov/library/publications/the worldfactbook/ rankorder/2119rank.html 2. Comm, J. (2009). Twitter power: How to dominate your market one tweet at a time. Hoboken, NJ: John Wiley & Sons. 3. Decoding NarendraModi‘s social media activity. (2015). YourStory.com. Retrieved 10 April 2016, from http:// yourstory.com/2015/10/narendra-modi-social-media/ 4. Grönroos C. (2005). Service management and Marketing- A customer relationship management approach. 5. Grönroos.C, (1994) From Marketing Mix to Relationship Marketing: Towards a Paradigm 6. H. & Chatterjee, K. (2014). How Can Social Media be used as a Marketing Tool? 7. Harris Interactive. (2009). Internet users now spending an average of 13 hours a week online. Retrieved from http://www.b2i.us/profiles/investor/ResLibraryView.asp?ResLibraryID=35164& GoTopage=1&Category=1777&BzID=1963&t=11 8. Hunt, T. (2009). The Whuffie factor: Using the power of social networks to build your business. New York: Crown Business. 9. Kaplan.A.M and Haenlein M. (2010). Users of the world, unite! The challenges and opportunities of social media, Vol. 53, pp. 59-68. 10. Michael A. Stelzner (2010). Social Media Marketing Industry Report, ―How Marketers are using social media to grow their businesses‖, Social Media Examiner. 11. Michael A. Stelzner (2010). Social Media Marketing Industry Report, ―How Marketers are using social media to grow their businesses‖, Social Media Examiner. 12. Safko, L. & Brake, D. K. (2009). The social media bible: Tactics, tools & strategies for business success. Hoboken, NJ: John Wiley & Sons. 13. Smith, A. (2013). 7 Reasons Why Social Media is an Absolute Must for Business Branding. Likeable Media. Retrieved 10 April 2016, from http://www.likeable.com/blog/2013/09/7-reasons-why-social-media-is-an-absolute-must-forbusiness- branding 14. Solis, B. (2010, January 10). Defining social media: 2006 – 2010. Message posted to http://www.briansolis.com/ 15. Universal McCann. (2008). Power to the people: Social media tracker wave 3. Retrieved from http://www.universalmccann.com/Assets/UM%20Wave%203%20Final_2008050 5110444.pdf 16. VanBoskirk, S. (2009, July 7). Interactive marketing nears $55 billion; advertising overall delines. Message posted to http://blogs.forrester.com/

18. Zuckerberg, M. (2010, February 4). Six years of making connections. Retrieved from http://blog.facebook.com/blog.php?post=287542162130

Research Scholar ekta.eklavyaeducators@gmail.com