Consumers Attitudes toward Online Shopping in District Sonipat (Haryana)

INTRODUCTION

Consumers and firms are conducting a substantial and rapidly increasing amount of business on the Internet. It is projected that the Web will generate consumer and business-to-business sales. Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. Many companies have started using the Internet with the aim of cutting marketing costs, thereby reducing the price of their products and services in order to stay ahead in highly competitive markets. The growth of interest in the Internet as a shopping and purchasing medium is fascinating for practitioners and researchers alike. In the business to consumer (B2C) e-commerce cycle activity, consumers use Internet for many reasons and purposes such as: searching for product features, prices, selecting products and services through Internet, placing the order, making payments, or any other means which is then followed by delivery of the required products through Internet. Scope of the attitude toward online shopping is too broad and a coherent model for understanding factors affecting on attitude toward online shopping of consumer in e-commerce field is lacking. Online shopping behaviour (also called online buying behavior and Internet shopping/buying behaviour) refers to the process of purchasing products or services via the Internet. In the typical online shopping process, when potential consumers recognize a need for some

Search Engines: Internet users basically used search engines to find out needed information. Since search engines mainly help users' judgment to rank Websites. Auction Websites: An auction website is a productive way to have more opportunity for e-retailers to sell the products or services. Generally auction websites provide cheap price to appeal to consumers.. Online Shopping Malls: Online shopping malls provided an unprecedented chance for e-retailers Conveniences: Convenience and saved time are offered by online shoppin'g which were two motivating factors for online purchases. Price: Price is a critical factor for customer on online shopping. Often online shoppers are not price-sensitive, cause of these consumers' price comparisons among different e-retailers on each product is time-consuming and the price difference is very small. Brand: Brand is defined as the quality related to the products or services. Brands and features increases s more information is obtained, knowledge of the available and consumer awareness. Refund: Online consumers demanded that e-retailer, should provide an unconditional refund policy if the online costumer are not satisfied with the product. Promotion: E-retailers might use promotions with time limits to encourage consumers to shop on Website. Security: Security is a critical successful factor for e-commerce. Retail e-commerce would fail if Internet users feel on irking a great degree of confidence.

The current literature on consumer online purchasing decisions has mainly concentrated on identifying the factors which affect the willingness of consumers to engage in Internet shopping Thompson (2002), researched that Web as a business medium, one of its primary uses had been for marketing. Soon, the Web will become a critical distribution channel for the majority of successful enterprises. The mass media, consumer marketers and advertising agencies seemed to be in the midst of Internet discovery and exploitation. This study examined the attitudes toward various aspects of online shopping and provides a better understanding of the potential of electronic commerce. Shergill and Chen (2005), the study focus on the factors which online New Zealand buyers keep in mind while shopping online. It also investigated how different types of online buyers perceived websites differently. This research found that website design, website reliability/fulfillment, website customer service and website security/privacy are the four dominant factors which influence consumer perceptions of online purchasing. Jim and Jaafar (2011), In this study, perceived usability, perceived security, perceived privacy, perceived after-sales service, perceived marketing mix, and perceived reputation were used for analysis after-sales service, perceived marketing mix, perceived reputation and consumers' attitude to adopting online shopping in China. Mengli (7th conference), the purpose of this study is to explore the factors that affect consumers' attitude towards online shopping and online shopping intention in Bangkok. The researcher found that there are only three factors for explaining attitude towards online shopping, which are perceived ease of use, perceived usefulness and trust; and there is no difference in consumers' attitude towards online shopping based on gender, age and education level; however, there is a relationship between attitude toward online shopping and online shopping intention. Li and Zhang (2002), the current status of studies of online shopping attitudes and behaviour was investigated through an analysis of 35 empirical articles found in nine primary Information Systems (IS) journals and three major IS conference proceedings. Taxonomy was developed based on our analysis. A conceptual model of online shopping is presented and discussed in light of existing empirical studies. Nikalje (2013), the objective of this study is to find out the factors that influence the attitude of consumers towards e-commerce purchases through online shopping. The study also explores how sodo-demographic (age, income and occupation), pattern of online buying and purchase perception affect consumers' attitude towards online shopping. The author found relevant difference between consumer attitude in various type of consumer and age. Delafrooz et. al. 2009), the aim of this study was to examine the significance, of attitude toward online shopping. The regression analysis demonstrated the determinants of consumers' attitudes towards online shopping. Additionally, utilitarian orientations, convenience, price, wider selection influenced consumers' attitudes towards online shopping. Teo (2002), the researcher found that soon, the Web will become a critical distribution channel for the majority of successful enterprises. Hence, this study examines attitudes toward various aspects of online shopping and provides a better understanding of the potential of electronic commerce for both researchers and practitioners.

This paper targets a sample population drawn from consumers who have experienced online

administered questionnaire was distributed to 200 people randomly in the population. Among 200 questionnaires that were distributed, approximately 170 were returned and only 150 fully answered questionnaires from the respondents were utilized.

1. To identify key factors influencing consumer' of Sonipat district in online shopping purchase behaviour. 2. To identify whether different categories of online Sonipat buyers; e.g., trial buyers, occasional buyers, frequent buyers and regular buyers; perceive website factors and whether these perceptions affect buying behaviour in different ways.

For testing hypotheses of the study mean, percentage and standard deviation technique are used. Hypothesis 1: Having a friendly website and good service to better help the customers for shopping, will have positive influence on attitude towards shopping online. Hypothesis 2: Attitude of consumers towards online shopping significantly affects their online shopping behaviour. Results: A total of 150 usable responses were collect. For the personalized 200 questionnaire were distributed among the people to collect possible maximum information.

visited. The results show that majority of the respondents less than 29 years use internet for online shopping. 75 percent respondents are graduation who purchase through online shopping. 38 percentage business owner and 35 percentage service class people purchase through online shopping. Table no. 2 tracks the self-reported usage patterns of respondents. The finding of the study show that respondents mainly dialed in from home (50.67%) and secondly comes from internet cafe (30 %). Generally most of the respondent‘s user use internet more than one year This shows that they_are experienced with web knowledge.

Table No. 3 revealed the interest in e-commerce as interest in knowing about various products and brands available for purchase online. 45.5% respondent always read online advertisement to

Table no. 4 is expressed need to consult various sources of consumer information. The results indicate that the potential of the internet as an information source. The high ranking of websites as an information source indicates that an increasing number of respondents are turning to the web for current information than printed newspaper and magazines.

The main deterrents (table no. 5) to purchasing online have been customer‘s preference to examine products, the need to possess a credit card and security concerns. Online the main reasons cited or not purchasing online was the preference to examine the products. The factor determining the online purchases are lack of security, the lack of opportunity to examine the merchandise before the purchase.

Regular online buyer are habitual to purchase goods and they do not want to go shopping mall and showrooms due to lack of time.

The research findings indicated that each website factor has a crucial influence on all online buyers' attitude towards of online purchasing. The results show that majority of the respondents less than 29 years use internet for online shopping. 75 percent respondents are graduation who purchase through online shopping. Almost half of the respondents (59.99%) accessed the Internet more than twice a day. The factor determining the online purchases are lack of security, the lack of opportunity to examine the merchandise before the purchase.

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