Marketing Strategies of Public Sector Commercial Banks In India
Enhancing Competitiveness through Marketing Strategies
by Gurpreet Singh*,
- Published in Journal of Advances and Scholarly Researches in Allied Education, E-ISSN: 2230-7540
Volume 2, Issue No. 1, Jul 2011, Pages 0 - 0 (0)
Published by: Ignited Minds Journals
ABSTRACT
It is a must for the Public Sector commercial banks to introduce marketing strategies if they want toparticipate in the international competition and improve their competitiveness.First of all, the SOCBs should be well aware of the international trends, takedetailed strategic goals into consideration and set their marketing targets.Second, the PSCBs should formulate relevant marketing strategies. Investigationand research is a priority. Meanwhile customers’ database should be established,which will help pave the way for the classification of markets. Third, thePSCBs should set up special program groups who will be responsible for theapplication of the marketing plans.
KEYWORD
marketing strategies, public sector commercial banks, India, international competition, competitiveness, international trends, strategic goals, marketing targets, investigation and research, customers' database, classification of markets, special program groups, marketing plans
