Study on Retail Marketing of Human and Various Factors Affecting It

Deepti  Ahuja; Dr. Sudhir lamba

Study on Retail Marketing of Human and Various Factors Affecting It

Exploring the Impact of Various Factors on Retail Marketing

by Deepti Ahuja*, Dr. Sudhir lamba,

- Published in Journal of Advances and Scholarly Researches in Allied Education, E-ISSN: 2230-7540

Volume 2, Issue No. 2, Oct 2011, Pages 0 - 0 (0)

Published by: Ignited Minds Journals

ABSTRACT

Retail Marketing defined as “individuals or groups,acquiring, using and disposing of products, services, ideas or experiences”(Arnould, Price & Zinkha, 2004). There are numbers of different theoriesexplaining Retail Marketing (Statt, 1997; Blackwell, Minrard, and Engel, 2006;Chaudhuri, 2006) and a huge amount of literature currently exists (Grunert2002; Botonaki, Ploymeros, Tsakorodou, & Mattas, 2006; Friese, Wanke, andPlessner, 2006). There are different number of characteristics, which canimpact on Retail Marketing (Figure 1), which includes from demographicvariables to purchase and consumption behaviours.

KEYWORD

Retail Marketing, factors, theories, literature, characteristics, demographic variables, purchase behaviors, consumption behaviors