An Investigation of the Role of Advertising on Consumers’ Purchase Behavior – A Conceptual Analysis

Anita  Verma

An Investigation of the Role of Advertising on Consumers’ Purchase Behavior – A Conceptual Analysis

Examining the Impact of Advertising on Consumer Purchase Behavior

by Anita Verma*,

- Published in Journal of Advances and Scholarly Researches in Allied Education, E-ISSN: 2230-7540

Volume 7, Issue No. 14, Apr 2014, Pages 1 - 4 (4)

Published by: Ignited Minds Journals

ABSTRACT

This paper centers on the influential role of advertising on consumer’s purchasing behavior. Brand impression, persuasion, and personality commendation as attributes that advance intent of the purchasers to the product and also influence the purchasing behavior. The study reconnoiters that imaginative and intensive drafting of advertisements has continuously a notable influence on the purchasing propensities of the consumers. The superiority of the artifact and value is also encompassed with their intense influence on the buying behavior of consumers.

KEYWORD

advertising, consumers, purchase behavior, brand impression, persuasion, personality commendation, drafting advertisements, superiority of the artifact, value, buying behavior