An Analysis of Influence of Social Media on Consumer’s Buying Intention

Anita  Verma

An Analysis of Influence of Social Media on Consumer’s Buying Intention

by Anita Verma*,

- Published in Journal of Advances and Scholarly Researches in Allied Education, E-ISSN: 2230-7540

Volume 9, Issue No. 18, Apr 2015, Pages 1 - 4 (4)

Published by: Ignited Minds Journals

ABSTRACT

Social Media, has different meanings for different people, for some, it's a buzzword employing no real-world benefits and an impulsive, complex learning curve. Digital communications cope with the key Facebook, YouTube, etc., High-tech evolution is an on-going process growing at a substantial speed with the incessant growth of the Internet, it resulted in intense revolutions of technology which remarkably changed a person’s method of subsistence. Social media marketing is an expression that describes marketing which is executed via social networks, such as online groups, networks, and numerous additional marketing implements to boost responsiveness among their budding consumers. Social Media is a course of action of gaining attention via social media sites.

KEYWORD

influence, social media, consumer's buying intention, digital communication, high-tech evolution