An Investigation into Analysis of Social Media Marketing on Purchase Intention of Consumers

Ms. Anita  Verma

An Investigation into Analysis of Social Media Marketing on Purchase Intention of Consumers

Exploring the Impact of Social Media Marketing on Consumer Purchase Behavior

by Ms. Anita Verma*,

- Published in Journal of Advances and Scholarly Researches in Allied Education, E-ISSN: 2230-7540

Volume 11, Issue No. 21, Apr 2016, Pages 1 - 7 (7)

Published by: Ignited Minds Journals

ABSTRACT

The phrase’ social media' symbolizes communiqué programs that are created and nurtured by the community statement of entities over devices used by them. Social media symbolizes the procedures of infrastructures amid entities in which they engender, apportion, and converse regarding newscasts and verdicts in replicated cultures and systems. Digital interactions handle the crucial Facebook, Twitter, etc., Some widespread devices exercised to perform social media marketing are Twitter, Facebook, YouTube, etc., For corporate entities, social media marketing is the succeeding vast affair, a transitory but persuasive manner that principally is betrothed for the benefit of reaping the benefits. On the internet site, sellers can spring back huge facts regarding goods and supplies which is of remarkable aid to purchasers. Internationally businesses are progressively exercising and accepting innovative kinds of creativities to make use of evolving prospects.

KEYWORD

social media marketing, purchase intention, consumers, communication programs, community engagement, digital interactions, Facebook, Twitter, YouTube, corporate entities