Issues of Privacy Comes With Web Personalization of E-Commerce
Exploring the Impact of Web Personalization on User Privacy in E-Commerce
by Fauja Singh*,
- Published in Journal of Advances and Scholarly Researches in Allied Education, E-ISSN: 2230-7540
Volume 15, Issue No. 12, Dec 2018, Pages 1085 - 1089 (5)
Published by: Ignited Minds Journals
ABSTRACT
Web Personalization means making online usage a personal experience for the user. This is often done by suggesting to the user some links, sites, text, videos, products, or messages. So the user can easily access the information he needs which can provide the user a feel that he's using his web. As the sector of E-Commerce has experienced a non-deniable evolution over the last decades, many nations have adopted special laws and regulations to put a particular control and regulate approaches of personalization are often legally utilized by businesses that are active in E-Commerce. In this strategy of personalization, user information such as name and browsing history is stored in cookies and it’s used to recognize and greet the returning user. It’s usually implemented on the web server. Customization this form of personalization takes as input a user’s preferences from registration forms to customize the content and structure of an internet page which can pose a threat to user privacy.
KEYWORD
web personalization, E-Commerce, privacy, online usage, user information, cookies, customization, user preferences, user privacy
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Corresponding Author Fauja Singh*
Ravi Chowk, Purani Abadi, Sri Ganganagar, Rajasthan, India
fauja.singh@live.in