Challenges of radio as a mass medium in Indian society
Keywords:
radio, mass medium, challenges, Indian society, information, entertainment, obstacles, effectiveness, mass communication, cultural, technological, economic, regulatory, reach, influenceAbstract
This research paper explores the challenges faced by radio as a mass medium in the dynamicand diverse landscape of Indian society. While radio has a rich history in India and continues to be asignificant source of information and entertainment, it grapples with various obstacles that hinder itseffectiveness as a mass communication tool. This paper delves into the cultural, technological,economic, and regulatory challenges that impact the reach and influence of radio in the Indian context.References
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