A Study of Fashion of Working and Non-Working women Towards Indian Traditional Sarees
DOI:
https://doi.org/10.29070/rqe5e564Keywords:
Palettes, Women, Sarees, Fashion, Attitudes, Working, Non-WorkingAbstract
This study examines the fashion of working and non-working women towards Indian traditional sarees in Sagar city. A sample of 500 women, both from urban and rural areas, was surveyed using questionnaire to assess their preferences regarding various aspects of sarees, including border size, color shades, technical design, and pallu design. The research reveals significant insights into how employment status, age, marital status, and education level influence saree preferences. Working women tend to prioritize versatility and bold designs, while non-working women show a stronger inclination towards comfort, traditional craftsmanship, and softer color palettes. These findings provide valuable information for saree designers, manufacturers, and retailers to cater to the distinct preferences of different consumer segments.
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