The impact of marketing innovations on the performance of Women-Owned Textile Businesses in Ernakulam District
DOI:
https://doi.org/10.29070/7e8gfy78Keywords:
Women, businesses, Textile, financial, individualityAbstract
Women are more likely to operate their own businesses because of their individuality and strength of character. Female entrepreneurs have a leg up in the marketplace thanks to their innovative product ideas, which might be a reflection of their marketing success. As a fundamental component of market strategy, marketing performance is both a significant management problem and an essential component of company success. Women-Owned Textile Businesses in the Ernakulam District were the focus of this research, which aimed to examine how marketing innovations affected their performance.
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