A Study on Consumer Purchase Behaviour on Electric Vehicles in India
DOI:
https://doi.org/10.29070/f7tx0260Keywords:
Purchase Behaviour, Electric vehicle, Consumer, IndiaAbstract
The variables impacting the buying behaviour of electric vehicle (EV) consumers in India are investigated in this research. Gaining insight into customer sentiment towards EVs is of utmost importance in light of the growing focus on carbon emission reduction and sustainable development by environmental groups and the Indian government. This study finds important drivers and stumbling blocks influencing customer choices by combining survey data with in-depth interviews with prospective and existing EV owners. Consumer interest in electric vehicles is driven by government incentives, long-term cost reductions, and worries about the environment, according to the study. Nonetheless, concerns about range anxiety, inadequate charging infrastructure, and expensive starting expenses continue. Politicians, manufacturers, and marketers in India might use the findings of this study to devise strategies for boosting the purchase of electric cars, paving the way for a greener and more sustainable future.
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