An Analysis of the 2018 Karnataka General Assembly Elections' Systematic Voter Education and Electoral Participation Intervention

Authors

  • Basappa Ramappa Shindhure Research Scholar, Sunrise University, Alwar, Rajasthan Author
  • Dr. Sangeeta Professor, Department of Political Science, Sunrise University, Alwar, Rajasthan Author

DOI:

https://doi.org/10.29070/t682fw88

Keywords:

Karnataka , General , Assembly , Elections', Systematic , Voter, Education , Electoral Participation, Intervention

Abstract

One of India's most prominent states, Karnataka, implemented a Systematic Voter Education and Electoral Participation (SVEEP) campaign in 2018. For the General Assembly Elections, this effort aimed to raise voter education and turnout. The objective of this article is to offer a critical assessment of the initiative's performance by examining the impact it has had on voter engagement, knowledge, and the democratic process overall. Using a wide range of communication channels, the Systematic Voters' Education and Election Engagement (SVEEP) program informs citizens, electors, and voters about the electoral process in an effort to raise their level of understanding and participation. As part of its design process, the SVEEP app considers the state's socioeconomic, cultural, and demographic features, as well as its electoral participation history and the lessons learned from previous rounds of elections. In order to overcome obstacles to voter registration, SVEEP tactics are designed and put into action. A few of these obstacles are conceptual in nature, while others stem from issues with the administration of voter registration or a dearth of pertinent information.

Downloads

Download data is not yet available.

References

1. Sebastian Stier, Arnim Bleier, Haiko Lietz & Markus Strohmaier (2018) Election Campaigning on Social Media: Politicians, Audiences, and the Mediation of Political Communication on Facebook and Twitter, Political Communication, 35:1, 50-74,

2. Electoral Engineering: Voting Rules and Political Behavior, Pippa Norris

3. Leticia Bode & Emily K. Vraga (2018) Studying Politics Across Media, Political Communication, 35:1, 1-7, DOI: 10.1080/10584609.2017.1334730)

4. Quraishi, S. Y. (2019). Voter Education. Indian democracy: Contradictions and reconciliations, 62.

5. Leticia Bode & Emily K. Vraga (2018) Studying Politics Across Media, Political Communication, 35:1, 1-7, DOI: 10.1080/10584609.2017.1334730)

6. Voter Turnout Trends around the World:© 2016 International Institute for Democracy and Electoral Assistance -International IDEA Stockholm,Sweden

7. Biswas, A., Ingle, N., & Roy, M. (2014). Influence of social media on voting behavior. Journal of Power, Politics & Governance, 2(2), 127-155.

8. Narasimhamurthy, N. (2014). Use and rise of social media as election campaign medium in India. International Journal of Interdisciplinary and Multidisciplinary Studies (IJIMS), 1(8), 202-209.

9. Lama, U. T. (2013). The Role of Social Media in Elections in India. International Research Journal of Management Sociology & Humanity (IRJMSH), 5(9), 312-325.

10. International Institute for Democracy and Electoral Assistance (International IDEA)

11. https://www.deccanherald.com/national/national-politics/voter-turnouts-inlok-sabha-elections-since-1952-730438.html

12. https://www.ndtv.com/india-news/general-elections-2019-record-voterturnout-of-67-11-per-cent-in-lok-sabha-polls-2041481

13. https://pib.gov.in/PressReleasePage

14. https://eci.gov.in/web-radio/about.html

15. https://www.pib.gov.in/PressReleasePage.aspx?PRID=1859263

Downloads

Published

2025-10-01

How to Cite

[1]
“An Analysis of the 2018 Karnataka General Assembly Elections’ Systematic Voter Education and Electoral Participation Intervention”, JASRAE, vol. 22, no. 5, pp. 449–457, Oct. 2025, doi: 10.29070/t682fw88.