An examination of the way Urban families shop for and purchase electronic goods through online and offline mechanisms
DOI:
https://doi.org/10.29070/ccxqbj79Keywords:
Online And Offline, Technology, Customers, Shopping, Internet, ConsumerAbstract
More personal, convenient, and cost-effective ways for sellers to engage with consumers are emerging as a result of technological advancements. In recent years, e-commerce has grown at an unprecedented rate. Online shopping has become the norm in the retail sector, but fast-growing supermarket chains like Supermarket and Hypermarket are also making waves. Online shopping is popular among many people. On the other side, shopping in mega and hypermarkets has been popular for a while. Many shoppers still prefer to do their shopping in physical stores, where they can handle the products and get a feel for them before committing to a purchase. Customer loyalty in the modern day is shaped by a company's capacity to provide quality, reasonable prices, and happiness. Some individuals prefer to just purchase in physical stores, while others like the convenience of internet shopping as well.
Downloads
References
1. Kennedy, G. (2000) ‘E-commerce: the taming of the Internet in China’, The China Business Review, Vol. 27, No. 4, pp.34
2. Webb A., Einhora, B. and Engardio, P. (2000) ‘China’ stangled web’, Business Week, 17 July.[6].
3. Williamson, O.E. (1979) ‘Transaction cost economics: the governance of contractual relations’, Journal of Law and Economics.
4. Williamson, O.E. (1996) ‘Economic organization: the case of Candor’, Academy of Management Review.
5. Liang, T.P. and Huang, J.S. (1998) ‘An empirical study on consumer acceptance of products in electronic markets: a transaction cost model’, Decision Support Systems.
6. Eastlick, M.A. and Feinberg, R.A. (1999) ‘Shopping motives for mail catalog shopping’,Journal of Business Research.
7. Mittal, A., & Jhamb, D. (2016). Determinants of shopping mall attractiveness: The Indian context. Procedia Economics and Finance, 37, 386–390. https://doi.org/10.1016/S2212-5671(16)30141-1
8. Teller, C., & Reutterer, T. (2008). The evolving concept of retail attractiveness: What makes retail agglomerations attractive when customers shop at them? Journal of Retailing and Consumer Services, 15(3), 127–143. https://doi.org/10.1016/j.jretconser.2007.03.003
9. Hoffman, K. D., & Turley, L. W. (2002). Atmospherics, service encounters and consumer decision making: An integrative perspective. Journal of Marketing Theory and Practice, 10(3), 33–47. https://doi.org/10.1080/10696679.2002.11501918
10. Hira, F., & Mehvish, R. (2012). Determining the factors affecting consumer loyalty towards shopping malls. Global Advanced Research Journal of Management and Business Studies, 1(4), 134–140.
11. Abrudan, I. N., & Dabija, D. C. (2014). Measuring clients’ satisfaction toward shopping centers— Empirical evidences from Romania. Procedia Economics and Finances, 15, 1243–1252. https://doi. org/10.1016/S2212-5671(14)00584-X
12. Bitzer, J.F. (2015, May 18). Shopping centers in europe—50 years of change? Across Magazine. Retrieved May 11, 2023, from https://www.across-magazine.com/commercial-cente rs-in-europe-50-years-of-change-2/
13. Venkateswarulu, A., & Uniyal, D. P. (2007). Concept of a mall: Measuring attitude and perception of shoppers towards malls of Mumbai. Indian Retail Review, 1, 7–16.
14. McKinsey & Company (2016, July 1). Customer experience: Creating value through transforming customer journeys. Growth, Marketing & Sales. Retrieved August 25, 2023, from https://www. mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/customer-experience-creatingvalue-through-transforming-customer-journeys
15. Sung, C. H., & Peng, L. H. (2014). Educational research and experience design of Taiwanese traditional pickles’ visualization. Procedia—Social and Behavioral Sciences, 112, 348–356. https://doi. org/10.1016/j.sbspro.2014.01.1174
16. Akalamkam, K., & Mitra, J. K. (2022). Consumer pre-purchase search in online shopping: Role of offline and online information sources. Business Perspectives and Research, 6(1), 42-60.
17. Lalwani, D. (2021). Young consumers online and offline channel purchase behaviour.
18. Liu, W., Batra, R., & Wang, H. (2021). Product touch and consumers’ online and offline buying: the role of mental representation. Journal of Retailing, 93(3), 369-381.
19. Patsaria, S., & Bajpai, P. K. (2020). Customer Satisfaction towards Public Distribution System in India. Scholars Journal of Economics, Business and Management, 3(2), 87-91.
This work is licensed under a 