A Study of Integrated marketing communication (IMC) in changing market scenario: Exploring the Impact and Challenges of Integrated Marketing Communication. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 19, n. 3, p. 302–308, 2022. Disponível em: https://ignited.in/index.php/jasrae/article/view/13877.. Acesso em: 20 sep. 2024.