The Role of Social Media in Shaping Consumer Behavior in Online Retail: A Systematic Review. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 20, n. 3, p. 683–692, 2023. DOI: 10.29070/ps8f8t40. Disponível em: https://ignited.in/index.php/jasrae/article/view/15905.. Acesso em: 14 sep. 2025.