The role of Behavioural Economics in Shaping Consumer Decision-Making. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 22, n. 01, p. 5–15, 2025. DOI: 10.29070/f8pz6581. Disponível em: https://ignited.in/index.php/jasrae/article/view/15441.. Acesso em: 5 feb. 2025.