An examination of the way Urban families shop for and purchase electronic goods through online and offline mechanisms. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 23, n. 1, p. 676–688, 2026. DOI: 10.29070/ccxqbj79. Disponível em: https://ignited.in/index.php/jasrae/article/view/16389. Acesso em: 31 mar. 2026.