Loyalty at the Crossroads: A Review of Digital Engagement Practices and Customer Retention in India’s urban E-Commerce Markets. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 23, n. 1, p. 44–55, 2026. DOI: 10.29070/r5xdhs39. Disponível em: https://ignited.in/index.php/jasrae/article/view/16411. Acesso em: 29 jan. 2026.