Impact of Artificial Intelligence-Enabled Digital Marketing Strategies on Consumer Purchase Behaviour. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 23, n. 3, p. 518–534, 2026. DOI: 10.29070/jm2hed85. Disponível em: https://ignited.in/index.php/jasrae/article/view/16550. Acesso em: 30 july. 2026.